News

Agency Survey Shows 'Rebirth' Of Radio Interest

A survey of advertising agency buying teams finds fewer are cutting radio budgets, and client interest in the medium is growing. STRATA executives say the top three media — television, Internet and radio — also appear to be the breakout hits of the advertising recovery.  [Learn more]

 

Radio Gains More Than 3 Million Listeners
Arbitron Inc.'s RADAR 107 National Radio Listening Report shows an increase of 3.3 million radio listeners age 12 and older per week. The number of persons 12 and older listening to radio each week now reaches more than 239.8 million — 93.2 percent of all Americans 12 and older.  [Learn more]


RAB Unveils 'For Advertisers' Section At RAB.com

The Radio Advertising Bureau (RAB) has unveiled a new and expanded version of RAB.com devoted specifically to the needs of advertising agencies and their clients.

 

The "For Advertisers" section is dedicated to helping current and potentially new radio advertisers understand the unique and powerful nature of the medium.  [Learn more]